Moxie is a lingerie brand that started right across the bridge from the fashion mecca of the world in Brooklyn, New York. Moxie aims to assert ourselves as a prime candidate in the fashion and lingerie world, with elegant and timeless garments presented in thoughtful packaging with beautiful, modern design and thoughtful advertising. Each item is designed by and for women, marketed by and for women.
Collateral includes packaging, garment tags, print advertisements, in store print takeaways, a fit guide, website, and branding. The logotype was created by hand